Blogging Your Way to the Top
Dynamic Websites and Their Impact on Organic Search Engine Results

How many times have you heard someone say, “I just want that top search result on Google?” For a business website, the top spot in the organic search engine returns can be a lead generating machine. One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.

A blog does two important things in terms of the search engines:
1) Adds naturally occurring, keyword rich pages.
2) Increases the potential for incoming links from high quality websites.

Let’s take a closer look at how each of the above affects a website’s position in the search engine rankings.

Playing the Numbers; Static vs. Dynamic Websites
The average small business website includes anywhere from 10-20 static web pages. These are the basic pages you see on most sites such as the home page, an “about us” page, product descriptions and even pages with contact information. Once created, these pages rarely change. In some cases, even small changes on these pages can be an expensive proposition which involves bringing in a web designer.

If the site is well built with all the appropriate code and meta data, the search engines will index these 10-20 pages of content.  If the site is highly optimized and focused on a limited number of key words, the search engines may connect those 10-20 pages with the right key words (the search engine terms used to find information). However, due to the inherent needs of a website, some pages aren’t indexed for the desired key words (i.e. contact forms).

Best case scenario, 8-10 pages are recognized by the search engines as possible returns for the targeted key words.